Fashion Retailer

About the client and their website requirements

Outline London is an online fashion retailer who also supplies ladies fashion to the trade. They recently decided to create a high end ladies fashion brand to sell exclusively online for themselves. We took part in meeting and helped with the initial research to find the ultimate way forward in terms of their brand creation, marketing and most importantly the success of the Magento eCommerce website. We also had to think in terms of the distribution requirements and partner websites which they also sell their brand through. Opening up the API (application programming interface) to the other third party fashion retailer partners they would sell their goods through allows their system to talk to and take sales from all other partner sites, this ensures that goods are not sold that are not actually in stock.

Monthly support allows for minor changes and improvements ongoing

Our mission was to create a fast, stylish and practical platform to control the sales from several sources. The site needed to be very quick and easy for the team to update and add content too. We continue to develop and improve the site on a monthly basis as this client is happy to pay a monthly retainer to support his team on keeping the website all up to date and working as expected. We continue working with Outline supporting their team to work on updates and improvements which in this day and age is crucial for any online fashion retailer.

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