Optical California is a trade contact that we made over the years by us selling their reading glasses online. Yes thats right, we also run a reading glass website as a side project of ours and which has actually done very well over the years. We developed and run www.reading-glasses-direct.co.uk which is top on Google searches for “mens reading glasses” amongst other top ranked keywords.
The company was in great need of a new website to promote their products and allow wholesale customers to order from. We chose to use an off the shelf WooCommerce WordPress theme so that the price could be contained, but we customised it enough to make it look bespoke. Having the ability to run an eCommerce website easily and with very little training from our side, makes a big difference to our customers who don’t want to be bogged down by technical work. WordPress and WooCommerce has been developed in such a way that it makes it so easy for new users to pick up.
We used the companies current branding throughout the modified design, giving it the appearance of a bespoke development. With good hi resolution images and an easy to use interface, the website was tested on a focus group who found the website perfect for their needs.
The primary objective of this website was to present all the products in a clear and uniform way allowing the user to browse and add items to their shopping cart within a few simple clicks. There was also the need to hide prices from general passers by so a login for current customers was required. New users can setup and apply for an account, but they would have to be verified by admin before their account is made live. Transactions are all stored and invoiced according to the clients terms agreed with Optical California.