Ellenell has been established for over 25 years in the promotional gifts market and currently supplies companies across a broad spectrum including the public sector. The old Ellenell website although managed to do the job, as far as design and front end usability did not have the level of administration required to update the product catalogue easily and effectively through the current admin control panel.
The new website for Ellenell was designed and developed with the user as well as the administrative team in mind aiming to showcase the products in a modern, professional and easy to navigate way whilst having the flexibility to maintain the site with the minimum effort.
Another major requirement for the new site was for it to be highly optimised for search engines so that traffic would be increased. We worked closely with their SEO company to ensure that the requirements and page structuring was followed closely and implemented into our system. Since our e-commerce platform is flexible in so many ways we achieved this with the minimum of effort, which reflected on the low price we could offer this to our client.
The other task that we had to undertake in the development of the website was to input the catalogue of over 2,000 products along with their images and quantity options in a way that would save Ellenell a vast amount of time. Inputting the products manually through the administration area is not a sensible option when there are so many products.