Website CostPosted on
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As the world wide web grows bigger and wider ever day, it should come as no surprise that we all find ourselves losing precious hours of our time browsing through page after page of information. It can be easy to forget about the time, effort and money that goes into creating a website until you set one up for yourself. The following are some of the key things that you or your business can expect to have to pay for as a website cost.
The domain name is the identity of your website. In most cases it is likely to be or to closely relate to the name or title of your business. If not a specific name, it should ideally be something that not only reflects your products or services but something that can easily be remembered and typed into a web browser’s address bar. Most of all, however, it needs to be unique. Domain names are recorded by the Internet Corporation for Assigned Names and Numbers (ICANN) who essentially authorise all domain names used on the internet. Finding a unique name has become ever more difficult as the internet continues to grow and some businesses make a living by buying attractive domain names, holding onto them and selling them at a premium. Whatever domain name you ultimately decide to register, be sure to check that it doesn’t infringe anyone’s copyright (for example in the UK check for a company of the same name registered at Companies House) and that it is available in the geographies you require. For many UK businesses, this may simply require the .co.uk version but if the .com, .net, .eu versions, for example, are already taken, you may decide to look for an alternative. Registering your domain name can cost as little as £5 for a year (another website cost), with .com domains often costing more than geography-specific versions such as .co.uk.
In most cases, choosing a hosting provider can be handled at the same time as choosing a domain name, particularly if you shop around for the right packages. Hosting providers give your business the server space to house your website on the internet. There are a huge number of factors involved in selecting a decent web host and you may want to check with your web designer before committing. As with renting office space, the greater the facilities you require, the more it will cost. The costs associated with bandwidth (data transfer as a result of visitors to the site) can also affect the price but there are plenty of hosting providers out there willing to offer competitive packages. A simple site on a shared server may cost as little as £10-£20 per month (but it’s still a website cost). A complex and busy site on its own dedicated server can run into many hundreds – or more if traffic volumes are really high.
Construction a website cost
If you choose to build the site yourself, you will need to factor in the costs of the staff, time and any web development software package licenses. There are many hidden costs including, of course, the opportunity cost of your own time. Although using a web designer may initially appear to carry a higher capital cost, in practice you benefit from deep knowledge and experience, together with pre-existing development technology licenses and so forth. Website cost vary widely depending upon the nature of your business and the site required and are explored in further detail elsewhere on our site.
Again you may be able to resource this in-house but the reality is that search engine optimisation (SEO), search engine management (SEM), Affiliate management, social media optimisation (SMO) all require complex skill sets and unless you are an expert are generally best outsourced to the experts. Ongoing marketing costs range from a few tends of pounds a month to virtually unlimited numbers based upon the scale of your business.
Basic websites are unlikely to cost too much to maintain but there are still hidden costs that tend to surface every now and then. The site needs to evolve with the business so there may well be some ongoing web design and development work with its associated costs. Equally, successful sites have rich, constantly updated information together with interactive elements such as blogs, forums and so forth. All of these need to be properly managed and resourced. Larger businesses are more likely to have IT departments on site with staff that are trained to deal with any technical problems but smaller businesses or self-employed individuals may find that they need to get the professionals in to update the site every now and again. Again the range of costs is enormous, from perhaps a few tends of pounds a month through to hefty figures for complex corporate sites with high traffic volumes.