Domain Name Registration
Think of your domain name as your high street shop address. It’s got to be snappy, short, easy to spell (this is important and often overlooked) and relevant to your business. Fall short on any of these things and you risk your website visitors going to the wrong place, maybe winding up in a digital dead end, or even stumbling through the doors of one of your competitors. Ouch!
With a fair bit at stake with your domain name, it is worth taking a bit of time to get it right. We can work with you to create and secure the optimum domain name, or names for your business, as part of a broader Internet marketing strategy. There are certain common pitfalls that we can help you avoid; for instance the common mistake of making your domain name too generic, or having an entirely different domain address to the name by which your business is commonly known.
Search engines love domain names too.
There is another reason domain names are important, apart from consideration for your poor customers typing it in the browser window. Domains are an integral part of SEO. Google and friends will look at your domain name and will make judgements on your site based on its relevance to the content on your website and the searches made by your prospects. Hence your domain name should be seen as a central part of your web strategy, and not as an afterthought.
Find out more
For free advice on selecting and sourcing the perfect domain name, get in touch with our customer service team today. You can send us an email through our website or, if you prefer, give us a call directly at our London office.