There are several key factors that must be taken
into consideration before advising you on the type and design
of site, which will suit your specific needs.
1.
The Audience analysis defines the general categories
of people who are likely to visit your site, what their motivations
are for visiting your site and what their expectations will
be. You should identify the people who will be using the site
most and listing assumptions about them. Finally identify any
secondary audiences.
2.
The goals of the site, what you are looking
to achieve by creating and maintaining the web site. A direct
goal might be to inform the public about a particular product
available in stores, but an oblique goal of the site might be
to increase sales of that product. In the long run, these goals
will help determine the success of the site by monitoring how
well they have been achieved.
3. The purpose of the site, you may
have several purposes as well as several secondary purposes.
For instance, a primary purpose for a site might be to sell
a particular product, while secondary purposes might include
the ability to receive e-mail from your clients with complaints,
comments, and compliments. Identify the important tasks that
will be performed so they are given appropriate weight.
4. Content and Functionality
Last, we need to work out exactly what type of content is going
into the site and how it will work. The content will need to
support the purposes and goals stated above, while being of
direct and important use to the sites audience.
Taking all this into consideration we can then advise you how
set up your web site to suit your specific need and budget.
Teach you to run and maintain the site yourself if needed, and
update the key elements on a yearly basis if required. We are
an intimate company who work close with our clients, and can
develop a tailor made site over a short period of time working
on it together. We would be happy to arrange a meeting; at your
offices should you wish to have a FREE
consultation. |
