Your marketing budget is as important as the
initial website development cost. No matter how user friendly
or nice it is, if people do not find it then you are loosing
business. That is why Active Webdezign suggest the five-step
marketing plan process to develop an effective Internet presence:
Step 1:
Gather and analyse information
Step 2: Verbalise the main marketing
challenge
Step 3: Set the Web site objective
Step 4: Develop general strategies
Step 5: Choose appropriate tactics
After this we can work towards targets and goals, pre
defined by your given criteria.
Pay-Per-Click
In the first instance we would guide you to embark on some pay-per-click
campaigns with companies such as Google and Yahoo, to name but
a few. This guarantees immediate visitors to your site, targeted
on keywords. You can control the amount you spend and at what
times you want your links to appear.
Direct
mailing
Another good marketing method is direct mailing, sending out
leaflets and/or flyers. To target your specific audience or
the general public, this is something we highly recommend. |
