Web Design in London
Your website is probably the first contact your potential customers will ever have with you. To be blunt, it is likely to be the last if you don’t make a suitably good first impression. A website is an essential pillar of your company’s marketing and sales strategy, regardless of the size of your business or the industry in which you work. The same logic applies to plumbers, electricians, craftsmen and sole traders as it does to service companies, solicitors, banks, consultants and retail companies.
Why websites are important:
When someone is looking for a product or service, the very first thing they are likely to do is to open up a search engine on their mobile device or computer and type in a search query. They will make their purchase decision based on the search results that come up. You can bet your bottom dollar that your competitors will already be online and have websites. If you do not have a website, you are simply invisible to your target market. So, our first advice is “get yourself online!”
Next, it is important to realise that no two websites are the same. We are sure you will know from personal experience that there are good websites and bad websites. So before you rush into getting a designer, you need to be aware that your website is essentially about two things:
- Attracting traffic to your business through establishing a visible presence on the major Internet search engines i.e. Google and co.
- Converting that new traffic into paying customers by responding to their needs and answering the search question that brought them to your website in the first place.
What this means to you:
This has the following implications for your business: You need a design that stands out from your competitors, a layout that is user-friendly and content that delivers meaning and value to your customers. The rest, as they say, is detail. Our team love creating fancy, innovative, eye-catching websites; but in all we do, these three concerns remain at the front of our mind. This ensures your new website remains focused on getting you noticed and winning you new customers.
An art and science
At Active Webdezign, we approach the business of building and designing great websites as both an art and science. We combine the clout of decades of combined experience in coding and web technologies with the creative flair of a team of artists. Each website we design is a carefully constructed shop front for your business, tailored to your needs and with the functionality you require to succeed in your target market. For this, our designers work hand in hand with our web development team to make sure the pieces fit together and that your website works as good as it looks.
Form AND Function
However, pure functionalism isn’t enough. We approach every website as a unique artistic design project. After all, your website is the gateway to your business and we want you to be able to put your best foot forward. It is the alchemy of combining cutting-edge coding with a craft person’s approach to design excellence that lies at the heart of our philosophy of web design. This is your business and your web presence. Why settle for anything less than the very best you can achieve?
Find out more
Our experience has taught us that nothing is impossible when it comes to web design. By addressing your requirements head-on and thinking outside the box, we know you can have a website that places you head and shoulders above your competition. For a free, no obligation chat with one of our consultants, give one of our team a call at our London office today or send us an email.
Our website design experts, based in London, know that a creative, well designed site can transform the way that your customers see your business and make it stand out from the rest. It’s not just a case of designing one great website and fitting it to everyone: your site should reflect your business, not the other way round.
We thought we’d share some of the factors that go into our creative and technological process so that you can know what to expect when you work with us:
Your Website Development Requirements
Website development is all about understanding the goals you want your site to achieve. That’s why the first thing we do before starting any website design project is to get to know you and your business.
We like to know everything from how long you’ve been operating, to your products or services and beyond.
We make sure we understand:
- How your site fits into your business model
- The message you are trying to get across
- Your intended tone of voice for the site
- Who your target audience is
- What platforms does your audience use
mobile, tablets, TV, social media or only the web?
- What your competitors are up to
- The functionality you require
i.e. online shop, a portfolio of your work or perhaps a way for your clients to find you on the web?
Graphic design is a central part of every aspect of your branding, so our designers work with you to make sure your website reflects your style. Whether you have existing brand guidelines or you’re a new business, we’ll get the creative juices flowing with our innovative ideas.
You want your visitors to easily navigate around your site. Our London website design experts can present you with a variety of ways to achieve this and guide you so that you avoid any pitfalls. A user friendly and understandeable website is what influences your bottom line after all.
Great page design means creating a clear layout which guides your visitors’ eyes to the right places on your website. It’s all part of optimising your site’s overall design and development; always striving to keep their eyes on the goal. Remember, the fold is no more…
Professional website copy should communicate your message in a clear and concise manner whilst ensuring that it is search engine friendly. Aside from this, you can choose any tone of writing you want, from heavily technical to light and humorous, we can find a writer to suit your needs.
Active Webdezign’s strict working policy for not outsourcing projects is one of great importance as we have observed over the years the amount of problems faced by clients who embark on cheap overseas outsourced work. The main pit falls are that of bad quality coding, terrible design & very poor testing prior to launching the new website.
We have encountered many clients that come to us after a failed outsourced project finding themselves starting from scratch in some cases over a year down the line from when they commissioned job. Outsourcing therefore is a false economy which we will not embark on, and as they say “cheap is expensive!”