Digishop ecommerce software - Web dezign London, developing new business channels for John Lester Wigs

John Lester wigs have been making and retailing wigs to the general public for over 40 years. The business has a specialist reputation and hs an exclusive contract with the NHS as a preferred wig supplier.

The original owner's son has now become heavily involved in the business as has looked to change and develop the business by exploiting new channels to market.

eCommerce software requirements and the digishop solution

John Lester wigs required a very flexible solution which could utilise best practice in ecommerce but at the same time provide a 'safe haven' where potential customers could find out ore information about wigs, john lester and the type of options available to them.

• Ability to manage large volumes of content easily
• Ability to add and change products as fashions and seasons changed
• No constraints on the design of the site
• Ability to easily manage both product and non-product content as well as promote online sales, offer and web only products.
• Simple and easy to use order management capability
• No technical knowledge required

Based upon these key requirements digishop was chosen as the most suitable product.

The Results - digishop and webdesign london

John Lester now sells a range of wigs across the UK as well as seeing additional business from his existing customer base. The site is now looking to be upgraded to the latest version of digishop in order to support the customers ongoing search engine optimisation requirements.

See it for yourself

www.johnlester.co.uk/