white paper Google is A/B testing their homepage

1 Commentin design7th Oct 2009by Peter

A few days ago we read about how google was experimenting with their homepage again. And sure enough this morning we had 2 different pages in the office, one as per usual and one with the logo and search box until you moved your mouse, then the rest of the links slowly faded in.

Update: According to an update on Techcrunch there are also reports that there is another version with the “Google Search” and “I’m feeling lucky” buttons before you move your mouse. So if you see a strange google page, don’t panic it just means that google is multivariate testing.

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